Small Business Savvy: Smarketing (Marketing/Sales): Consumer marketing in a Digital Age Online
Understanding consumer behavior was always the key to success in analog marketing and sales across media channels in the pre-digital era. With the onslaught of electronic media, ecommerce and digital marketing, there have been changes in consumer buying behavior and engagement expectations. This workshop will explore how these changes in consumer buying behavior will affect your approach to Smarketing and the impact on your bottom line.
We'll send you the Zoom meeting information a few days in advance of the event.
Our Fall Small Business Savvy series is for those who want to start or own a small business. Presented in partnership with the Ann Arbor area SCORE office and the Ypsilanti District Library. Join these virtual classes on Zoom to help establish and improve your business skills and services.